Calapan City- The Department of Social Welfare and Development (DSWD) Field Office IV-MiMaRoPa has launched the new brand name of the National Household Targeting System for Poverty Reduction called ‘Listahanan’ last October 30, 2013.
Listahanan launching aims to promote the project as the official targeting mechanism of identifying who and where the poor are nationwide. And eventually intensify the awareness of the public, partner agencies, local government units (LGUs) and other institutions advocating for social protections programs on the new name.
The said activity was attended by Oriental Mindoro Governor Alfonso Umali Jr., representatives from LGU Calapan City and the municipality of Pola, Oriental Mindoro. Representatives from regional offices of National Government Agencies (NGAs) such as National Economic Development Authority, Department of Education, National Statistics Office and various media entities witnessed the unveiling of the new Listahanan logo.
Logo’s Rationale and Meaning
Listahanan is a word combination of “Listahan” (list) and “Tahanan” (home/house). The tagline “Talaan ng Pamilyang Nangangailangan” defines the project as it is – a list of poor families is in need of assistance from social protection programs. The visual uses check mark which is appreciated universally as a symbol for accuracy and correctness.
The tick box is shaped as a house to emphasize that the household assessment covers families in the target households. The design in general uses a simple, clean line which conveys in plan and direct manner the meaning of the visual. It also uses the colors dark blue and red which are derived from the palette of its implementing agency – the DSWD.
No one should be left behind
“Walang dapat maiwan sa kaunlaran” a striking message from the DSWD Regional Director, Wilma D. Naviamos. As an effort for poverty reduction, more than 170,000 out of 242,633 identified poor households in MiMaRoPa coming from Listahanan are enrolled in the Pantawid Pamilyang Pilipino Program with DOH, DepEd, DILG NCIP, Philhealth and TESDA as convergence partner agencies. Furthermore, almost 12,000 indigent Senior Citizens are beneficiaries of Social Pension.
Continuing its Legacy
Since its first implementation in 2009, Listahanan gives a human face behind the statistics. The department has expanded its partnership with other agencies and local government units to use the Listahanan data in targeting potential beneficiaries of their social protection programs. To date, there are 28 Civil Society Organizations, LGUs and NGAs who entered into a Memorandum of Agreement with the Department thru Data Sharing and expressed their commitment to advocate the project.###
