Gasan, Marinduque – In line with the celebration of the Holy Week, beneficiaries of the Department of Social Welfare and Development in MIMAROPA, particularly Pantawid Pamilyang Pilipino Program and Sustainable Livelihood Program, put up a booth for the conduct of product display in the municipality. Through the help of the local government unit and Municipal Action Team of Gasan, they were able to showcase their handmade products. They have targeted the tourists who came to experience and witness the famous Moriones Lenten Rites.

All products were consolidated and displayed on April 15, 2019, the opening ceremony of various booths across the municipality. SLP and 4Ps staff worked together to make this activity possible. This has also been assessed as an opportunity to showcase the skills and creativity of the beneficiaries.

Some of the items which have been displayed in the booth are products from the previous activity of 4Ps in relation to saving the environment. These include recycled bags, throw pillows made of plastic, and flowers made of plastic bottles. This initiative provides a possible market for their products to be noticed by potential buyers and partners. There were also nito and bamboo products such as placemats, kitchen utensil holders, food cover, and baskets which can be personalized upon request to the beneficiaries.

Holy Week celebration, having a high-foot traffic, is a strategic opportunity for the marketing of products of the beneficiaries. For the past few years, this has been a week to capacitate them so they can be ready for the whole business operation in the future. ###

 

Contributor:

Pamela Ligas, Project Development Officer II, Marinduque